Mass Media Research: An Introduction
ISBN-13:
9780534562748
ISBN-10:
0534562744
Edition:
7
Author:
Roger D. Wimmer, Joseph R. Dominick
Publication date:
2002
Publisher:
Wadsworth Publishing
Format:
Hardcover
512 pages
FREE US shipping
Book details
ISBN-13:
9780534562748
ISBN-10:
0534562744
Edition:
7
Author:
Roger D. Wimmer, Joseph R. Dominick
Publication date:
2002
Publisher:
Wadsworth Publishing
Format:
Hardcover
512 pages
Summary
Mass Media Research: An Introduction (ISBN-13: 9780534562748 and ISBN-10: 0534562744), written by authors
Roger D. Wimmer, Joseph R. Dominick, was published by Wadsworth Publishing in 2002.
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Description
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
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