This is PR: The Realities of Public Relations
ISBN-13:
9780534562632
ISBN-10:
0534562639
Edition:
8
Author:
Doug Newsom, Judy Turk, Dean Kruckeberg
Publication date:
2003
Publisher:
Wadsworth Publishing
Format:
Paperback
512 pages
FREE US shipping
Book details
ISBN-13:
9780534562632
ISBN-10:
0534562639
Edition:
8
Author:
Doug Newsom, Judy Turk, Dean Kruckeberg
Publication date:
2003
Publisher:
Wadsworth Publishing
Format:
Paperback
512 pages
Summary
This is PR: The Realities of Public Relations (ISBN-13: 9780534562632 and ISBN-10: 0534562639), written by authors
Doug Newsom, Judy Turk, Dean Kruckeberg, was published by Wadsworth Publishing in 2003.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!
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