Management of Electronic Media (with InfoTrac)
ISBN-13:
9780534561918
ISBN-10:
0534561918
Edition:
2
Author:
Alan B. Albarran
Publication date:
2001
Publisher:
Wadsworth Publishing
Format:
Hardcover
336 pages
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Book details
ISBN-13:
9780534561918
ISBN-10:
0534561918
Edition:
2
Author:
Alan B. Albarran
Publication date:
2001
Publisher:
Wadsworth Publishing
Format:
Hardcover
336 pages
Summary
Management of Electronic Media (with InfoTrac) (ISBN-13: 9780534561918 and ISBN-10: 0534561918), written by authors
Alan B. Albarran, was published by Wadsworth Publishing in 2001.
With an overall rating of 4.4 stars, it's a notable title among other
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Description
In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
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