Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac)
ISBN-13:
9780534561635
ISBN-10:
0534561632
Edition:
3
Author:
Stanley J. Baran, Dennis K. Davis
Publication date:
2002
Publisher:
Cengage Learning
Format:
Paperback
400 pages
Category:
Media & Communications
,
Industries
,
Communications
,
Business Skills
,
Social Sciences
FREE US shipping
Book details
ISBN-13:
9780534561635
ISBN-10:
0534561632
Edition:
3
Author:
Stanley J. Baran, Dennis K. Davis
Publication date:
2002
Publisher:
Cengage Learning
Format:
Paperback
400 pages
Category:
Media & Communications
,
Industries
,
Communications
,
Business Skills
,
Social Sciences
Summary
Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac) (ISBN-13: 9780534561635 and ISBN-10: 0534561632), written by authors
Stanley J. Baran, Dennis K. Davis, was published by Cengage Learning in 2002.
With an overall rating of 4.2 stars, it's a notable title among other
Media & Communications
(Industries, Communications, Business Skills, Social Sciences) books. You can easily purchase or rent Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac) (Paperback) from BooksRun,
along with many other new and used
Media & Communications
books
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Description
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
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