Visual Communication: Images With Messages
ISBN-13:
9780534561420
ISBN-10:
053456142X
Edition:
2
Author:
Paul Martin Lester
Publication date:
1999
Publisher:
Cengage Learning
Format:
Paperback
432 pages
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Book details
ISBN-13:
9780534561420
ISBN-10:
053456142X
Edition:
2
Author:
Paul Martin Lester
Publication date:
1999
Publisher:
Cengage Learning
Format:
Paperback
432 pages
Summary
Visual Communication: Images With Messages (ISBN-13: 9780534561420 and ISBN-10: 053456142X), written by authors
Paul Martin Lester, was published by Cengage Learning in 1999.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.
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