Public Opinion: Measuring the American Mind
ISBN-13:
9780534560430
ISBN-10:
0534560431
Edition:
First Edition
Author:
Barbara A. Bardes, Robert W. Oldendick
Publication date:
1999
Publisher:
Wadsworth Pub Co
Format:
Paperback
350 pages
FREE US shipping
Book details
ISBN-13:
9780534560430
ISBN-10:
0534560431
Edition:
First Edition
Author:
Barbara A. Bardes, Robert W. Oldendick
Publication date:
1999
Publisher:
Wadsworth Pub Co
Format:
Paperback
350 pages
Summary
Public Opinion: Measuring the American Mind (ISBN-13: 9780534560430 and ISBN-10: 0534560431), written by authors
Barbara A. Bardes, Robert W. Oldendick, was published by Wadsworth Pub Co in 1999.
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Description
In PUBLIC OPINION: MEASURING THE AMERICAN MIND, Barbara Bardes, co-authors of the best selling, AMERICAN GOVERNMENT AND POLITICS TODAY and Robert Oldendick explore the formation, variation, and impact of public opinion. In addition, the authors devote Part Two to the issues and methods of polling, including polling in political campaigns and the goals of organizations that commission and conduct polls. With a discussion of the history of public opinion, as well as an analysis of the public's views on a range of current issues, this text offers a comprehensive study of the field.
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