Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
ISBN-13:
9780534545864
ISBN-10:
0534545866
Edition:
1
Author:
Glenn G. Sparks
Publication date:
2001
Publisher:
Cengage Learning
Format:
Paperback
224 pages
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Book details
ISBN-13:
9780534545864
ISBN-10:
0534545866
Edition:
1
Author:
Glenn G. Sparks
Publication date:
2001
Publisher:
Cengage Learning
Format:
Paperback
224 pages
Summary
Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) (ISBN-13: 9780534545864 and ISBN-10: 0534545866), written by authors
Glenn G. Sparks, was published by Cengage Learning in 2001.
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Description
This exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media.
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