Copywriting for the Electronic Media: A Practical Guide (with InfoTrac)
ISBN-13:
9780534526603
ISBN-10:
0534526608
Edition:
4
Author:
Milan D. Meeske
Publication date:
2002
Publisher:
Wadsworth Publishing
Format:
Paperback
320 pages
FREE US shipping
Book details
ISBN-13:
9780534526603
ISBN-10:
0534526608
Edition:
4
Author:
Milan D. Meeske
Publication date:
2002
Publisher:
Wadsworth Publishing
Format:
Paperback
320 pages
Summary
Copywriting for the Electronic Media: A Practical Guide (with InfoTrac) (ISBN-13: 9780534526603 and ISBN-10: 0534526608), written by authors
Milan D. Meeske, was published by Wadsworth Publishing in 2002.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.
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