Creative Strategy in Advertising
ISBN-13:
9780534522636
ISBN-10:
0534522637
Edition:
6
Author:
A. Jerome Jewler, Bonnie L. Drewniany
Publication date:
1997
Publisher:
Wadsworth Publishing
Format:
Paperback
322 pages
FREE US shipping
Book details
ISBN-13:
9780534522636
ISBN-10:
0534522637
Edition:
6
Author:
A. Jerome Jewler, Bonnie L. Drewniany
Publication date:
1997
Publisher:
Wadsworth Publishing
Format:
Paperback
322 pages
Summary
Creative Strategy in Advertising (ISBN-13: 9780534522636 and ISBN-10: 0534522637), written by authors
A. Jerome Jewler, Bonnie L. Drewniany, was published by Wadsworth Publishing in 1997.
With an overall rating of 4.4 stars, it's a notable title among other
books. You can easily purchase or rent Creative Strategy in Advertising (Paperback) from BooksRun,
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Description
This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. The text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. New chapters on research and specialized audiences and new examples and illustrations reveal the changing face of today's advertising.
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