Copywriting for the Electronic Media: A Practical Guide
ISBN-13:
9780534507541
ISBN-10:
0534507549
Edition:
3
Author:
Milan D. Meeske
Publication date:
1997
Publisher:
Wadsworth Publishing
Format:
Paperback
300 pages
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Book details
ISBN-13:
9780534507541
ISBN-10:
0534507549
Edition:
3
Author:
Milan D. Meeske
Publication date:
1997
Publisher:
Wadsworth Publishing
Format:
Paperback
300 pages
Summary
Copywriting for the Electronic Media: A Practical Guide (ISBN-13: 9780534507541 and ISBN-10: 0534507549), written by authors
Milan D. Meeske, was published by Wadsworth Publishing in 1997.
With an overall rating of 3.9 stars, it's a notable title among other
books. You can easily purchase or rent Copywriting for the Electronic Media: A Practical Guide (Paperback) from BooksRun,
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Description
This text helps readers learn how to write effective commercials for all types of electronic media. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Close to 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare readers to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.
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