Management of Electronic Media
ISBN-13:
9780534262747
ISBN-10:
0534262740
Edition:
1
Author:
Alan B. Albarran
Publication date:
1996
Publisher:
Wadsworth Publishing
Format:
Hardcover
352 pages
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Book details
ISBN-13:
9780534262747
ISBN-10:
0534262740
Edition:
1
Author:
Alan B. Albarran
Publication date:
1996
Publisher:
Wadsworth Publishing
Format:
Hardcover
352 pages
Summary
Management of Electronic Media (ISBN-13: 9780534262747 and ISBN-10: 0534262740), written by authors
Alan B. Albarran, was published by Wadsworth Publishing in 1996.
With an overall rating of 3.7 stars, it's a notable title among other
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Description
Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented.
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