Public Relations Writing: Form and Style
ISBN-13:
9780534255008
ISBN-10:
0534255000
Edition:
4
Author:
Bob Carrell, Douglas Newsom
Publication date:
1994
Publisher:
Wadsworth Publishing
Format:
Paperback
504 pages
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Book details
ISBN-13:
9780534255008
ISBN-10:
0534255000
Edition:
4
Author:
Bob Carrell, Douglas Newsom
Publication date:
1994
Publisher:
Wadsworth Publishing
Format:
Paperback
504 pages
Summary
Public Relations Writing: Form and Style (ISBN-13: 9780534255008 and ISBN-10: 0534255000), written by authors
Bob Carrell, Douglas Newsom, was published by Wadsworth Publishing in 1994.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent Public Relations Writing: Form and Style (Paperback) from BooksRun,
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Description
This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing PR people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences while Part Four is directed at writing for the mass media and Part Five toward special audiences.
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