Persuasion: Reception and Responsibility
ISBN-13:
9780534230708
ISBN-10:
0534230709
Edition:
7
Author:
Charles U. Larson
Publication date:
1994
Publisher:
Wadsworth Publishing
Format:
Paperback
460 pages
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Book details
ISBN-13:
9780534230708
ISBN-10:
0534230709
Edition:
7
Author:
Charles U. Larson
Publication date:
1994
Publisher:
Wadsworth Publishing
Format:
Paperback
460 pages
Summary
Persuasion: Reception and Responsibility (ISBN-13: 9780534230708 and ISBN-10: 0534230709), written by authors
Charles U. Larson, was published by Wadsworth Publishing in 1994.
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Description
Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an examination of popular culture-politics, advertising, mass media-focusing on the thinking and language skills needed for informed, critical consumption of persuasive messages. Woven within this framework, Larson provides ample coverage of persuasion theory, research, and ethics, including the responsibility of the receiver.
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