This is PR: The Realities of Public Relations
ISBN-13:
9780534228903
ISBN-10:
0534228909
Edition:
6
Author:
Doug Newsom, Judy Turk, Dean Kruckeberg
Publication date:
1995
Publisher:
Wadsworth Publishing
Format:
Hardcover
656 pages
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Book details
ISBN-13:
9780534228903
ISBN-10:
0534228909
Edition:
6
Author:
Doug Newsom, Judy Turk, Dean Kruckeberg
Publication date:
1995
Publisher:
Wadsworth Publishing
Format:
Hardcover
656 pages
Summary
This is PR: The Realities of Public Relations (ISBN-13: 9780534228903 and ISBN-10: 0534228909), written by authors
Doug Newsom, Judy Turk, Dean Kruckeberg, was published by Wadsworth Publishing in 1995.
With an overall rating of 3.9 stars, it's a notable title among other
books. You can easily purchase or rent This is PR: The Realities of Public Relations (Hardcover) from BooksRun,
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Description
This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history and future trends, subsequent chapters cover research, theory, ethics, and law, as well as tactics and channels, campaigns and cases.
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