This Is Pr: The Realities of Public Relations
ISBN-13:
9780534172626
ISBN-10:
0534172628
Edition:
Subsequent
Author:
Alan Scott, Doug Newsom, Judy VanSlyke Turk
Publication date:
1993
Publisher:
Wadsworth Pub Co
Format:
Hardcover
650 pages
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Book details
ISBN-13:
9780534172626
ISBN-10:
0534172628
Edition:
Subsequent
Author:
Alan Scott, Doug Newsom, Judy VanSlyke Turk
Publication date:
1993
Publisher:
Wadsworth Pub Co
Format:
Hardcover
650 pages
Summary
This Is Pr: The Realities of Public Relations (ISBN-13: 9780534172626 and ISBN-10: 0534172628), written by authors
Alan Scott, Doug Newsom, Judy VanSlyke Turk, was published by Wadsworth Pub Co in 1993.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.
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