Copywriting for the electronic media: A practical guide (Wadsworth series in mass communication)
ISBN-13:
9780534066369
ISBN-10:
0534066364
Author:
Milan D. Meeske
Publication date:
1987
Publisher:
Wadsworth Pub. Co
Format:
Paperback
367 pages
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Book details
ISBN-13:
9780534066369
ISBN-10:
0534066364
Author:
Milan D. Meeske
Publication date:
1987
Publisher:
Wadsworth Pub. Co
Format:
Paperback
367 pages
Summary
Copywriting for the electronic media: A practical guide (Wadsworth series in mass communication) (ISBN-13: 9780534066369 and ISBN-10: 0534066364), written by authors
Milan D. Meeske, was published by Wadsworth Pub. Co in 1987.
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Description
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, Public Service Announcements (PSA), and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media.
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