Mass media research: An introduction (Wadsworth series in mass communication)
ISBN-13:
9780534012281
ISBN-10:
0534012280
Edition:
0
Author:
Roger D. Wimmer
Publication date:
1983
Publisher:
Wadsworth Pub. Co
Format:
Hardcover
397 pages
FREE US shipping
on ALL non-marketplace orders
Book details
ISBN-13:
9780534012281
ISBN-10:
0534012280
Edition:
0
Author:
Roger D. Wimmer
Publication date:
1983
Publisher:
Wadsworth Pub. Co
Format:
Hardcover
397 pages
Summary
Mass media research: An introduction (Wadsworth series in mass communication) (ISBN-13: 9780534012281 and ISBN-10: 0534012280), written by authors
Roger D. Wimmer, was published by Wadsworth Pub. Co in 1983.
With an overall rating of 4.2 stars, it's a notable title among other
books. You can easily purchase or rent Mass media research: An introduction (Wadsworth series in mass communication) (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.54.
Description
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
