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Advertising and Satirical Culture in the Romantic Period (Cambridge Studies in Romanticism, Series Number 74)
ISBN-13:
9780521882149
ISBN-10:
0521882141
Edition:
1
Author:
John Strachan
Publication date:
2008
Publisher:
Cambridge University Press
Format:
Hardcover
370 pages
Category:
Writing
,
Writing, Research & Publishing Guides
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Book details
ISBN-13:
9780521882149
ISBN-10:
0521882141
Edition:
1
Author:
John Strachan
Publication date:
2008
Publisher:
Cambridge University Press
Format:
Hardcover
370 pages
Category:
Writing
,
Writing, Research & Publishing Guides
Summary
Advertising and Satirical Culture in the Romantic Period (Cambridge Studies in Romanticism, Series Number 74) (ISBN-13: 9780521882149 and ISBN-10: 0521882141), written by authors
John Strachan, was published by Cambridge University Press in 2008.
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Description
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
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