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Managing Services
ISBN-13:
9780521606516
ISBN-10:
0521606519
Author:
Alan Nankervis, Yuki Miyamoto, Ruth Taylor, John Milton-Smith
Publication date:
2005
Publisher:
Cambridge University Press
Format:
Paperback
378 pages
FREE US shipping
Book details
ISBN-13:
9780521606516
ISBN-10:
0521606519
Author:
Alan Nankervis, Yuki Miyamoto, Ruth Taylor, John Milton-Smith
Publication date:
2005
Publisher:
Cambridge University Press
Format:
Paperback
378 pages
Summary
Managing Services (ISBN-13: 9780521606516 and ISBN-10: 0521606519), written by authors
Alan Nankervis, Yuki Miyamoto, Ruth Taylor, John Milton-Smith, was published by Cambridge University Press in 2005.
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Description
Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, with a particular focus on the Asia Pacific and Australasian regions.
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