Strategic Communication for Organizations
ISBN-13:
9780520298521
ISBN-10:
0520298527
Edition:
First Edition
Author:
Sara LaBelle, Jennifer H. Waldeck
Publication date:
2020
Publisher:
University of California Press
Format:
Paperback
368 pages
Category:
Systems & Planning
,
Management & Leadership
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Book details
ISBN-13:
9780520298521
ISBN-10:
0520298527
Edition:
First Edition
Author:
Sara LaBelle, Jennifer H. Waldeck
Publication date:
2020
Publisher:
University of California Press
Format:
Paperback
368 pages
Category:
Systems & Planning
,
Management & Leadership
Summary
Strategic Communication for Organizations (ISBN-13: 9780520298521 and ISBN-10: 0520298527), written by authors
Sara LaBelle, Jennifer H. Waldeck, was published by University of California Press in 2020.
With an overall rating of 4.0 stars, it's a notable title among other
Systems & Planning
(Management & Leadership) books. You can easily purchase or rent Strategic Communication for Organizations (Paperback) from BooksRun,
along with many other new and used
Systems & Planning
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $19.55.
Description
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.
Grounded in scholarship and organizational cases, this textbook:
Grounded in scholarship and organizational cases, this textbook:
- focuses on message design
- provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
- explores how theory and research can be synthesized to inform modern communication-based campaigns
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