NBC: America’s Network
ISBN-13:
9780520250796
ISBN-10:
0520250796
Edition:
1
Author:
Michele Hilmes
Publication date:
2007
Publisher:
University of California Press
Format:
Hardcover
374 pages
Category:
Communication & Media Studies
,
Social Sciences
FREE US shipping
Book details
ISBN-13:
9780520250796
ISBN-10:
0520250796
Edition:
1
Author:
Michele Hilmes
Publication date:
2007
Publisher:
University of California Press
Format:
Hardcover
374 pages
Category:
Communication & Media Studies
,
Social Sciences
Summary
NBC: America’s Network (ISBN-13: 9780520250796 and ISBN-10: 0520250796), written by authors
Michele Hilmes, was published by University of California Press in 2007.
With an overall rating of 3.5 stars, it's a notable title among other
Communication & Media Studies
(Social Sciences) books. You can easily purchase or rent NBC: America’s Network (Hardcover) from BooksRun,
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Description
Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a comprehensive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central events of our times. Programs, policy, industry practices and personnel, politics, audiences, marketing, and global influence all come into play. The story the book tells is not just about broadcasting but about a nation's attempt to construct itself as a culture—with all the underlying concerns, divisions, opportunities, and pleasures. Based on unprecedented research in the extensive NBC archives, NBC: America's Network includes a timeline of NBC's and broadcasting's development, making it a valuable resource for students and scholars as well as for anyone interested the history of media in the United States.
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