Hegarty on Advertising
ISBN-13:
9780500515563
ISBN-10:
0500515565
Edition:
7309th
Author:
John Hegarty
Publication date:
2011
Publisher:
Thames & Hudson
Format:
Hardcover
224 pages
Category:
Advertising
,
Marketing & Sales
,
Accounting
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Used - Good
some scuff marks on the cover
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Used - Good
Cover edges have minor creasing.
Book details
ISBN-13:
9780500515563
ISBN-10:
0500515565
Edition:
7309th
Author:
John Hegarty
Publication date:
2011
Publisher:
Thames & Hudson
Format:
Hardcover
224 pages
Category:
Advertising
,
Marketing & Sales
,
Accounting
Summary
Hegarty on Advertising (ISBN-13: 9780500515563 and ISBN-10: 0500515565), written by authors
John Hegarty, was published by Thames & Hudson in 2011.
With an overall rating of 4.5 stars, it's a notable title among other
Advertising
(Marketing & Sales, Accounting) books. You can easily purchase or rent Hegarty on Advertising (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. 50 color illustrations
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