Bundle: Marketing 2012, 16th + Marketing CourseMate with eBook Printed Access Card
ISBN-13:
9780495964032
ISBN-10:
0495964034
Edition:
16
Author:
William M. Pride, Ferrell
Publication date:
2011
Publisher:
Cengage Learning
Format:
Hardcover
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Book details
ISBN-13:
9780495964032
ISBN-10:
0495964034
Edition:
16
Author:
William M. Pride, Ferrell
Publication date:
2011
Publisher:
Cengage Learning
Format:
Hardcover
Summary
Bundle: Marketing 2012, 16th + Marketing CourseMate with eBook Printed Access Card (ISBN-13: 9780495964032 and ISBN-10: 0495964034), written by authors
William M. Pride, Ferrell, was published by Cengage Learning in 2011.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
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