Creative Strategy in Advertising
ISBN-13:
9780495095699
ISBN-10:
0495095699
Edition:
9
Author:
A. Jerome Jewler, Bonnie L. Drewniany
Publication date:
2007
Publisher:
Cengage Learning
Format:
Paperback
332 pages
FREE US shipping
Book details
ISBN-13:
9780495095699
ISBN-10:
0495095699
Edition:
9
Author:
A. Jerome Jewler, Bonnie L. Drewniany
Publication date:
2007
Publisher:
Cengage Learning
Format:
Paperback
332 pages
Summary
Creative Strategy in Advertising (ISBN-13: 9780495095699 and ISBN-10: 0495095699), written by authors
A. Jerome Jewler, Bonnie L. Drewniany, was published by Cengage Learning in 2007.
With an overall rating of 3.7 stars, it's a notable title among other
Media & Communications
(Industries, Advertising, Marketing & Sales, Communications, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Creative Strategy in Advertising (Paperback) from BooksRun,
along with many other new and used
Media & Communications
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $1.15.
Description
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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