9780495091592-0495091596-Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)

Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)

ISBN-13: 9780495091592
ISBN-10: 0495091596
Edition: 11
Author: Charles U. Larson
Publication date: 2006
Publisher: Cengage Learning
Format: Paperback 368 pages
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Book details

ISBN-13: 9780495091592
ISBN-10: 0495091596
Edition: 11
Author: Charles U. Larson
Publication date: 2006
Publisher: Cengage Learning
Format: Paperback 368 pages

Summary

Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies) (ISBN-13: 9780495091592 and ISBN-10: 0495091596), written by authors Charles U. Larson, was published by Cengage Learning in 2006. With an overall rating of 4.1 stars, it's a notable title among other Communication (Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies) (Paperback) from BooksRun, along with many other new and used Communication books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.42.

Description

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.

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