9780495091325-0495091324-This is PR: The Realities of Public Relations (Thomson Advantage Books)

This is PR: The Realities of Public Relations (Thomson Advantage Books)

ISBN-13: 9780495091325
ISBN-10: 0495091324
Edition: 9
Author: Doug Newsom, Judy Turk, Dean Kruckeberg
Publication date: 2006
Publisher: Wadsworth Publishing
Format: Paperback 418 pages
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Book details

ISBN-13: 9780495091325
ISBN-10: 0495091324
Edition: 9
Author: Doug Newsom, Judy Turk, Dean Kruckeberg
Publication date: 2006
Publisher: Wadsworth Publishing
Format: Paperback 418 pages

Summary

This is PR: The Realities of Public Relations (Thomson Advantage Books) (ISBN-13: 9780495091325 and ISBN-10: 0495091324), written by authors Doug Newsom, Judy Turk, Dean Kruckeberg, was published by Wadsworth Publishing in 2006. With an overall rating of 3.8 stars, it's a notable title among other Media & Communications (Industries, Public Relations, Marketing & Sales, Communications, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent This is PR: The Realities of Public Relations (Thomson Advantage Books) (Paperback) from BooksRun, along with many other new and used Media & Communications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.

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