1923 Catalog Sears, Roebuck and Co.: The Thrift Book of a Nation

Step back into the roaring twenties with the iconic American retailer Sears, Roebuck and Co. This facsimile of the rare 1923 “Thrift Book of a Nation” catalog embraces the thrift aesthetic — products of good value meeting practical needs — and offers a nostalgic look back at consumer goods during a nation’s rising prosperity as it recovered from the devastation of World War I. By the early twentieth century, Sears was a household name, representing frugality and consumer interests. The catalog featured appliances, clothing, dry goods, guns, jewelry, housewares, toys, and even accessories for the latest technology: the automobile — gasoline engines, Model T fenders, and a garage to keep it in! A splendid sourcebook for antique collectors, historians, costume enthusiasts, and nostalgia lovers.