Data Broadcasting: The Technology and the Business

Data Broadcasting The Technology and The Business Lars Tvede and Peter Pircher the Fantasitc Corporation, Zug, Switzerland Jens Bodenkamp Intel Corporation, Munich, Germany Existing broadcasting infrastructures such as satellites, cable TV networks, digital terrestrial TV networks or xDSL can be used to broadcast multimedia to devices with an IP address and a browser. This relatively new concept gives the user access to the Internet as well as to rich multimedia combining streaming video, CD quality audio and fast software download - all from the same Internet browser environment. Giving a complete overview of the specific data broadcasting technologies and bordering technologies involved, this volume also analyses data broadcasting from medium and business perspectives. It offers executives and developers in the telecommunications, software, hardware and media industries detailed coverage of the main commercial, editorial and technical opportunities of data broadcasting. This book:
* Features the latest developments in electronic media
* Discusses the major media opportunities of data broadcasting
* Shows how data broadcasting can overcome many notorious problems resulting from dense traffic on the Internet
* Considers the technical implications of data broadcasting over different network infrastructures
* Examines the process of developing and launching multimedia channels in a data broadcasting environment.
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