Marketing
ISBN-13:
9780471800651
ISBN-10:
0471800651
Author:
William G. Zikmund, Michael DAmico
Publication date:
1984
Publisher:
Horizon Pubs & Distributors Inc
Format:
Paperback
734 pages
FREE US shipping
Book details
ISBN-13:
9780471800651
ISBN-10:
0471800651
Author:
William G. Zikmund, Michael DAmico
Publication date:
1984
Publisher:
Horizon Pubs & Distributors Inc
Format:
Paperback
734 pages
Summary
Marketing (ISBN-13: 9780471800651 and ISBN-10: 0471800651), written by authors
William G. Zikmund, Michael DAmico, was published by Horizon Pubs & Distributors Inc in 1984.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent Marketing (Paperback) from BooksRun,
along with many other new and used
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Description
This edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. It also discusses business strategy implications of various marketing activities. Many up-to-date examples are included.
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