Marketing Management: The Big Picture
ISBN-13:
9780471756682
ISBN-10:
0471756687
Edition:
2
Author:
Christie L. Nordhielm
Publication date:
2005
Publisher:
Wiley
Format:
Paperback
240 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780471756682
ISBN-10:
0471756687
Edition:
2
Author:
Christie L. Nordhielm
Publication date:
2005
Publisher:
Wiley
Format:
Paperback
240 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Management: The Big Picture (ISBN-13: 9780471756682 and ISBN-10: 0471756687), written by authors
Christie L. Nordhielm, was published by Wiley in 2005.
With an overall rating of 4.3 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Management: The Big Picture (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.49.
Description
Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, they?ll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.
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