Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set
ISBN-13:
9780471718116
ISBN-10:
0471718114
Edition:
2nd
Author:
David A. Aaker, George S Day, V. Kumar
Publication date:
2005
Publisher:
Wiley
Format:
Hardcover
553 pages
Category:
Sales & Selling
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780471718116
ISBN-10:
0471718114
Edition:
2nd
Author:
David A. Aaker, George S Day, V. Kumar
Publication date:
2005
Publisher:
Wiley
Format:
Hardcover
553 pages
Category:
Sales & Selling
,
Marketing & Sales
Summary
Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set (ISBN-13: 9780471718116 and ISBN-10: 0471718114), written by authors
David A. Aaker, George S Day, V. Kumar, was published by Wiley in 2005.
With an overall rating of 4.5 stars, it's a notable title among other
Sales & Selling
(Marketing & Sales) books. You can easily purchase or rent Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set (Hardcover) from BooksRun,
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Sales & Selling
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Description
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. The book then takes a micro-level approach, detailing each step of the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.
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