Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do
ISBN-13:
9780471717492
ISBN-10:
0471717495
Edition:
1
Author:
Thomas A. McLaughlin
Publication date:
2006
Publisher:
Wiley
Format:
Hardcover
272 pages
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Book details
ISBN-13:
9780471717492
ISBN-10:
0471717495
Edition:
1
Author:
Thomas A. McLaughlin
Publication date:
2006
Publisher:
Wiley
Format:
Hardcover
272 pages
Summary
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do (ISBN-13: 9780471717492 and ISBN-10: 0471717495), written by authors
Thomas A. McLaughlin, was published by Wiley in 2006.
With an overall rating of 3.5 stars, it's a notable title among other
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Description
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
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