Marketing Research
ISBN-13:
9780471613510
ISBN-10:
0471613517
Edition:
4th
Author:
David A. Aaker, George S Day
Publication date:
1990
Publisher:
Wiley
Format:
Hardcover
784 pages
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Book details
ISBN-13:
9780471613510
ISBN-10:
0471613517
Edition:
4th
Author:
David A. Aaker, George S Day
Publication date:
1990
Publisher:
Wiley
Format:
Hardcover
784 pages
Summary
Marketing Research (ISBN-13: 9780471613510 and ISBN-10: 0471613517), written by authors
David A. Aaker, George S Day, was published by Wiley in 1990.
With an overall rating of 3.8 stars, it's a notable title among other
books. You can easily purchase or rent Marketing Research (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.39.
Description
Chapters have been updated and refined--there is new material on such topics as the uses of scanner data, geocoding, and ethics in research, and there are many new examples and discussion questions. Includes in-depth discussion on research in advertising, market analysis, forecasting, and new product development. Contains 50 cases, 10 of which are new, including two on ethical issues.
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