The Economics of Strategy
ISBN-13:
9780471598497
ISBN-10:
0471598496
Edition:
1
Author:
David Dranove, David Besanko, Mark Shanley
Publication date:
1995
Publisher:
Wiley
Format:
Hardcover
800 pages
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Book details
ISBN-13:
9780471598497
ISBN-10:
0471598496
Edition:
1
Author:
David Dranove, David Besanko, Mark Shanley
Publication date:
1995
Publisher:
Wiley
Format:
Hardcover
800 pages
Summary
The Economics of Strategy (ISBN-13: 9780471598497 and ISBN-10: 0471598496), written by authors
David Dranove, David Besanko, Mark Shanley, was published by Wiley in 1995.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.
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