Cases in Marketing Management
ISBN-13:
9780471547464
ISBN-10:
0471547468
Edition:
1
Author:
Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet
Publication date:
1991
Publisher:
Wiley
Format:
Hardcover
608 pages
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Book details
ISBN-13:
9780471547464
ISBN-10:
0471547468
Edition:
1
Author:
Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet
Publication date:
1991
Publisher:
Wiley
Format:
Hardcover
608 pages
Summary
Cases in Marketing Management (ISBN-13: 9780471547464 and ISBN-10: 0471547468), written by authors
Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet, was published by Wiley in 1991.
With an overall rating of 4.1 stars, it's a notable title among other
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Description
Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings.
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