9780471526445-0471526444-Marketing, Text and Study Guide Set

Marketing, Text and Study Guide Set

ISBN-13: 9780471526445
ISBN-10: 0471526444
Edition: 3
Author: William G. Zikmund, Michael DAmico
Publication date: 1992
Publisher: Wiley
Format: Hardcover
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Book details

ISBN-13: 9780471526445
ISBN-10: 0471526444
Edition: 3
Author: William G. Zikmund, Michael DAmico
Publication date: 1992
Publisher: Wiley
Format: Hardcover

Summary

Marketing, Text and Study Guide Set (ISBN-13: 9780471526445 and ISBN-10: 0471526444), written by authors William G. Zikmund, Michael DAmico, was published by Wiley in 1992. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Marketing, Text and Study Guide Set (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.43.

Description

This Third Edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. Also discusses business strategy implications of various marketing activities. Includes a wealth of up-to-date examples.
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