Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition
ISBN-13:
9780471370604
ISBN-10:
0471370606
Edition:
8
Author:
Robert F. Hartley
Publication date:
2000
Publisher:
Wiley
Format:
Paperback
368 pages
FREE US shipping
Book details
ISBN-13:
9780471370604
ISBN-10:
0471370606
Edition:
8
Author:
Robert F. Hartley
Publication date:
2000
Publisher:
Wiley
Format:
Paperback
368 pages
Summary
Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition (ISBN-13: 9780471370604 and ISBN-10: 0471370606), written by authors
Robert F. Hartley, was published by Wiley in 2000.
With an overall rating of 3.5 stars, it's a notable title among other
books. You can easily purchase or rent Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition (Paperback) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.43.
Description
This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
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