I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
ISBN-13:
9780471345947
ISBN-10:
0471345946
Author:
David Greising
Publication date:
1999
Publisher:
Wiley
Format:
Paperback
334 pages
FREE US shipping
Book details
ISBN-13:
9780471345947
ISBN-10:
0471345946
Author:
David Greising
Publication date:
1999
Publisher:
Wiley
Format:
Paperback
334 pages
Summary
I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta (ISBN-13: 9780471345947 and ISBN-10: 0471345946), written by authors
David Greising, was published by Wiley in 1999.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta (Paperback) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.52.
Description
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
