"Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series)
ISBN-13:
9780471293392
ISBN-10:
0471293393
Edition:
1
Author:
Luke Sullivan
Publication date:
1998
Publisher:
Wiley
Format:
Paperback
272 pages
Category:
Advertising
,
Marketing & Sales
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Book details
ISBN-13:
9780471293392
ISBN-10:
0471293393
Edition:
1
Author:
Luke Sullivan
Publication date:
1998
Publisher:
Wiley
Format:
Paperback
272 pages
Category:
Advertising
,
Marketing & Sales
Summary
"Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series) (ISBN-13: 9780471293392 and ISBN-10: 0471293393), written by authors
Luke Sullivan, was published by Wiley in 1998.
With an overall rating of 3.7 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series) (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."
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