9780471281399-0471281395-Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

ISBN-13: 9780471281399
ISBN-10: 0471281395
Edition: 2
Author: Luke Sullivan
Publication date: 2003
Publisher: Wiley
Format: Paperback 304 pages
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Book details

ISBN-13: 9780471281399
ISBN-10: 0471281395
Edition: 2
Author: Luke Sullivan
Publication date: 2003
Publisher: Wiley
Format: Paperback 304 pages

Summary

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (ISBN-13: 9780471281399 and ISBN-10: 0471281395), written by authors Luke Sullivan, was published by Wiley in 2003. With an overall rating of 4.1 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.41.

Description

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

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