9780471279877-0471279870-International Marketing and Purchasing of Industrial Goods: An Interaction Approach

International Marketing and Purchasing of Industrial Goods: An Interaction Approach

ISBN-13: 9780471279877
ISBN-10: 0471279870
Edition: 1
Author: Håkan Håkansson
Publication date: 1982
Publisher: Wiley
Format: Hardcover 416 pages
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Book details

ISBN-13: 9780471279877
ISBN-10: 0471279870
Edition: 1
Author: Håkan Håkansson
Publication date: 1982
Publisher: Wiley
Format: Hardcover 416 pages

Summary

International Marketing and Purchasing of Industrial Goods: An Interaction Approach (ISBN-13: 9780471279877 and ISBN-10: 0471279870), written by authors Håkan Håkansson, was published by Wiley in 1982. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent International Marketing and Purchasing of Industrial Goods: An Interaction Approach (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.58.

Description

Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.

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