The Complete Guide to Fundraising Management (Afp/Wiley Fund Development Series)

The comprehensive and practical guide to successful fundraising-revised and updated

The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:

• The five principles of fundraising
• Resource development strategies
• Information management techniques
• Tips on prospect identification and market research
• Guidelines for running major gift programs
• Sections on fundraising by mail, by telephone, and through special events
• Capital and endowment campaign key success factors

No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there—The Complete Guide to Fundraising Management, Second Edition is for you.