9780471194088-0471194085-I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

ISBN-13: 9780471194088
ISBN-10: 0471194085
Edition: First Edition
Author: David Greising
Publication date: 1998
Publisher: John Wiley & Sons Inc
Format: Hardcover 334 pages
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Book details

ISBN-13: 9780471194088
ISBN-10: 0471194085
Edition: First Edition
Author: David Greising
Publication date: 1998
Publisher: John Wiley & Sons Inc
Format: Hardcover 334 pages

Summary

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta (ISBN-13: 9780471194088 and ISBN-10: 0471194085), written by authors David Greising, was published by John Wiley & Sons Inc in 1998. With an overall rating of 3.9 stars, it's a notable title among other Biographies (Biography & History, Culinary Biographies, Cooking Education & Reference, Company Profiles, Professionals & Academics) books. You can easily purchase or rent I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta (Hardcover) from BooksRun, along with many other new and used Biographies books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

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