Marketing Research
ISBN-13:
9780471170693
ISBN-10:
0471170690
Edition:
6
Author:
David A. Aaker, George S Day, V. Kumar
Publication date:
1997
Publisher:
Wiley
Format:
Hardcover
792 pages
FREE US shipping
Book details
ISBN-13:
9780471170693
ISBN-10:
0471170690
Edition:
6
Author:
David A. Aaker, George S Day, V. Kumar
Publication date:
1997
Publisher:
Wiley
Format:
Hardcover
792 pages
Summary
Marketing Research (ISBN-13: 9780471170693 and ISBN-10: 0471170690), written by authors
David A. Aaker, George S Day, V. Kumar, was published by Wiley in 1997.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent Marketing Research (Hardcover) from BooksRun,
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Description
The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. It includes thorough coverage of the most advanced and current marketing research methodologies, pointing out their limitations as well as their potential for enhancing research results.
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