9780471132707-0471132705-The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing

The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing

ISBN-13: 9780471132707
ISBN-10: 0471132705
Edition: 1
Author: George E. Palmatier, Joseph S. Shull
Publication date: 1995
Publisher: John Wiley & Sons Inc
Format: Hardcover 208 pages
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Book details

ISBN-13: 9780471132707
ISBN-10: 0471132705
Edition: 1
Author: George E. Palmatier, Joseph S. Shull
Publication date: 1995
Publisher: John Wiley & Sons Inc
Format: Hardcover 208 pages

Summary

The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing (ISBN-13: 9780471132707 and ISBN-10: 0471132705), written by authors George E. Palmatier, Joseph S. Shull, was published by John Wiley & Sons Inc in 1995. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.52.

Description

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

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