Sales Management: Concepts and Cases
ISBN-13:
9780471088738
ISBN-10:
0471088730
Edition:
5
Author:
Douglas J. Dalrymple, William L. Cron
Publication date:
1995
Publisher:
Wiley
Format:
Paperback
176 pages
Category:
Finance
,
Sales & Selling
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780471088738
ISBN-10:
0471088730
Edition:
5
Author:
Douglas J. Dalrymple, William L. Cron
Publication date:
1995
Publisher:
Wiley
Format:
Paperback
176 pages
Category:
Finance
,
Sales & Selling
,
Marketing & Sales
Summary
Sales Management: Concepts and Cases (ISBN-13: 9780471088738 and ISBN-10: 0471088730), written by authors
Douglas J. Dalrymple, William L. Cron, was published by Wiley in 1995.
With an overall rating of 4.1 stars, it's a notable title among other
Finance
(Sales & Selling, Marketing & Sales) books. You can easily purchase or rent Sales Management: Concepts and Cases (Paperback) from BooksRun,
along with many other new and used
Finance
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.38.
Description
Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies. Special attention is paid to current topics on managing strategic account relationships, team development, work force diversity, Total Quality Management and ethical issues. This edition features 21 new cases, increasing the total number of cases to 49. Cases appear at the end of each chapter. Thoroughly updated tables, figures and references.
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