Managing Innovation, Design and Creativity
ISBN-13:
9780470847084
ISBN-10:
0470847085
Edition:
1
Author:
Bettina von Stamm
Publication date:
2003
Publisher:
Wiley
Format:
Paperback
444 pages
FREE US shipping
Book details
ISBN-13:
9780470847084
ISBN-10:
0470847085
Edition:
1
Author:
Bettina von Stamm
Publication date:
2003
Publisher:
Wiley
Format:
Paperback
444 pages
Summary
Managing Innovation, Design and Creativity (ISBN-13: 9780470847084 and ISBN-10: 0470847085), written by authors
Bettina von Stamm, was published by Wiley in 2003.
With an overall rating of 3.5 stars, it's a notable title among other
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Description
Managing Innovation, Design and Creativity is an exciting new book published in collaboration with the London-based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners.
- Develops an integrative approach to innovation, creativity and design, and shows how these topics fit together - identifies tools and techniques that will help improve an organization's effectiveness
- Provides a collection of substantive case studies drawn from both service (e.g. BBC and Bank of Scotland) and manufacturing (e.g. Black & Decker and GKN) sectors, that are supported by expert commentaries
- Case teaching notes and other resources are provided on a supporting web site: www.wiley.co.uk/vonstamm
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