Advertising and Society: An Introduction
ISBN-13:
9780470673096
ISBN-10:
0470673095
Edition:
2
Author:
Carol J. Pardun
Publication date:
2013
Publisher:
Wiley-Blackwell
Format:
Paperback
312 pages
Category:
Advertising
,
Marketing & Sales
,
Communication & Media Studies
,
Social Sciences
FREE US shipping
Book details
ISBN-13:
9780470673096
ISBN-10:
0470673095
Edition:
2
Author:
Carol J. Pardun
Publication date:
2013
Publisher:
Wiley-Blackwell
Format:
Paperback
312 pages
Category:
Advertising
,
Marketing & Sales
,
Communication & Media Studies
,
Social Sciences
Summary
Advertising and Society: An Introduction (ISBN-13: 9780470673096 and ISBN-10: 0470673095), written by authors
Carol J. Pardun, was published by Wiley-Blackwell in 2013.
With an overall rating of 4.0 stars, it's a notable title among other
Advertising
(Marketing & Sales, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Advertising and Society: An Introduction (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $5.19.
Description
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
- Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
- Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
- Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
- Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
- Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
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