Public Relations Theory: A Skills-Based and Case-Study Approach
ISBN-13:
9780470659311
ISBN-10:
0470659319
Edition:
1
Author:
Robert L. Heath, Jae-Hwa Shin
Publication date:
2020
Publisher:
Blackwell Pub
Format:
Paperback
384 pages
Category:
Advertising
,
Marketing & Sales
,
Public Relations
FREE US shipping
Book details
ISBN-13:
9780470659311
ISBN-10:
0470659319
Edition:
1
Author:
Robert L. Heath, Jae-Hwa Shin
Publication date:
2020
Publisher:
Blackwell Pub
Format:
Paperback
384 pages
Category:
Advertising
,
Marketing & Sales
,
Public Relations
Summary
Public Relations Theory: A Skills-Based and Case-Study Approach (ISBN-13: 9780470659311 and ISBN-10: 0470659319), written by authors
Robert L. Heath, Jae-Hwa Shin, was published by Blackwell Pub in 2020.
With an overall rating of 4.2 stars, it's a notable title among other
Advertising
(Marketing & Sales, Public Relations) books. You can easily purchase or rent Public Relations Theory: A Skills-Based and Case-Study Approach (Paperback) from BooksRun,
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Description
Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!
Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work
- An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations
- Issues management, crisis management, risk management and conflict management with respect to public relations
- Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns
- The importance of public relations ethics to serve the public good
- How to define "the public" or "relationships" in the field of public relations
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