The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
ISBN-13:
9780470614150
ISBN-10:
0470614153
Edition:
1
Author:
Jennifer Aaker, Andy Smith
Publication date:
2010
Publisher:
Jossey-Bass
Format:
Hardcover
240 pages
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Book details
ISBN-13:
9780470614150
ISBN-10:
0470614153
Edition:
1
Author:
Jennifer Aaker, Andy Smith
Publication date:
2010
Publisher:
Jossey-Bass
Format:
Hardcover
240 pages
Summary
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (ISBN-13: 9780470614150 and ISBN-10: 0470614153), written by authors
Jennifer Aaker, Andy Smith, was published by Jossey-Bass in 2010.
With an overall rating of 3.8 stars, it's a notable title among other
E-Commerce
(Processes & Infrastructure, Web Marketing, Web Development & Design, Internet, Groupware, & Telecommunications, Networking & Cloud Computing, User Generated Content, Social Media, Internet & Social Media, Social Media for Business) books. You can easily purchase or rent The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (Hardcover) from BooksRun,
along with many other new and used
E-Commerce
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.59.
Description
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
- Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results
- Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
- Leverage the power of design thinking and psychological research with practical strategies
- Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
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